{ about jessica }

Design Seeds celebrate colors found in nature and the aesthetic of purposeful living.

I am particularly obsessed with flowers, crops, produce, and the countryside which surround me here in Wisconsin. Being a supporter of buying local, I find much of my inspiration at farmers' markets and farm stands.

Beginning in art school and throughout my design career, I have created palettes while collecting inspiration in journals. Conceived in May of 2009, the Design Seeds site is a modern interpretation of my original color journals.

I have worked at companies including Ford, Reebok, and Timberland prior to "going on my own." In addition to color and design services, I consult on brand and social media strategy in a diversity of industries.

The following Indian proverb best expresses the Design Seeds philosophy :

“All the flowers of all the tomorrows are in the seeds of today.”

{ faq }


about the colors  :

what's that color?

HEX codes are available for all Design Seeds palettes, simply mouse over the color swatches under "see similar colors" and the HEX code will pop up after a few seconds holding the arrow over the swatch.

what are the names of these colors?

i do not assign names to the colors i create for Seeds. a color name would not be helpful because there is no universal match for names across brands, systems, or commodities.

what brand are these paint chips?

although Design Seeds colors inspire many decorating projects, they are not actual paint chips. the colors i create do not correspond to a manufacturer's paint line.


about creating palettes :

what program do you use to make the palettes?

"in the old days" i created color swatches with gouache paint. for Design Seeds, each individual swatch is mixed digitally. i create all the inspiration in Illustrator, and then import it into Photoshop for final tweaks. i do not use color droppers or color software. 

can you help me choose a palette for my project (home or wedding)? 

although i would love to help all readers with their special projects or color challenges, i receive so many requests that i cannot consult on an individual basis. i do take on client projects, and my services include creating color palettes and color strategy. you can email me to inquire more about my design services.


about the photos :


do you take the photos, if not where do you find them? 

i started using my own photography for Design Seeds in August of 2014, you can find me here on Instagram (where i share my photography & Seeds). with the relaunch of the Seeds site in 2015, i have begun accepting photo submissions exclusively via Instagram with the hashtag #SeedsColor. prior to using my own photos and accepting submissions, i had purchased image licenses. links are provided for all my and submitted photos below each post. i unfortunately do not have available the links to images which i purchased the license for.

where can i buy prints? 

i do not sell prints of Design Seeds or my photos. you can contact photographers (via the link below the post) on Instagram to inquire about purchasing prints of their work. if there is not a link below the image you desire, it means it was a photo i had bought the license for and the link is not available.


about using Design Seeds :


i’m really bad at choosing colors, do you mind if i use some of your palettes? 

yes...please do! Design Seeds are created to inspire. you are welcome to use the color combinations in your designs, art, home remodel, crafts, or wedding palettes.

can i post Design Seeds palettes on my blog?

yes ... & i certainly appreciate folks featuring Design Seeds and sharing about the site! for more information on how to share Seeds on your blog and honor copyright, please check out the Terms Of Use


about the Color Almanac :


i would love a hardcopy of one of the Color Almanac, is it available in print?

the Color Almanac is only available as an ebook or PDF. a preview of book is available on Blurb. for those interested, PDFs are able to be printed from their desktops. i do not have plans to make the Color Almanac available in hardcopy.


... & more :


what's your favorite color?

these days, i find that it's all about an inky indigo for me ... i simply get lost in the hue. i love this deep blue for everything from home to fashion. i have a thing for darker hues for wall color, and denim anchors my wardrobe.

where are you located?

Madison, WI

{ features & mentions }


jessica has been named a top Pinterest influencer by Mashable and Refinery29, and has been featured in Casa Vogue, MTV Fora, USA Today, and more ...



{ terms }

Design Seeds® and the Design Seeds® logo are registered trademarks of Seed Design Consultancy LLC. All rights reserved.

Design Seeds are protected by the Creative Commons Attribution-NonCommercial-NoDerivatives license.

Seed Design Consultancy LLC offers Design Seeds as an inspiration tool and are not intended as an actual color specifier system. We do not take responsibility for any color shifts that occur in digital or printed forms. RGB values are generated through digital software, and accuracy may vary.

You may share Design Seeds on your blog or site. To honor copyright, the images may not be modified, have graphics added, or collaged into an image board. Proper attribution includes crediting Design Seeds and supplying a link back to the original post.

When a photographer is noted ( "image via" ), please supply photographer attribution in addition to the Terms stated above when sharing Design Seeds.

When hosting contests or challenges utilizing Design Seeds as the inspiration palette, you may not call your challenge "The Design Seeds Challenge" or use the Design Seeds name in any form in the title. When posting or sharing how to use Design Seeds as inspiration for art, crafts, or design the same holds true. You may share Design Seeds per conditions stated above including proper attribution and linking back to the original post.

You may use Design Seeds colors in creating designs, illustrations, or crafts. However, you may not include Design Seeds as part of the name or title (including marketing or selling of your product).

The Design Seeds header and background texture is called "Grey Jean" and is available on simplepatterns.com. This texture is created by Omur Uluask and is copyrighted under Creative Commons Attribution-ShareAlike 3.0. The header texture was darkened, and the footer texture is unmodified.

{ privacy }

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